Luke Roberts is the senior trainer at Spokesperson Media Training. Starting his career as an AAP/Reuters News Analyst, Luke has media trained hundreds of executives in just about every industry spanning a 25 year period across Australia, the UK, Europe and in the US.
Throughout his career, Luke has also been a company spokesperson for a range of blue chip organisations in the pharmaceutical, finance, energy and education sectors.
Having worked both sides of the fence, he knows precisely the challenges executives face when confronted by media interviews and the expectations journalists have of your spokespeople. He holds a post Graduate Diploma in Communications Management from the University of Technology, Sydney.