Core Skills CourseHalf Day Refresher Course Advanced/Crisis Course
Writing Media Releases Build Your Media Profile

Build Your Media Profile

It’s no use having well trained media spokespeople unless you’ve got a media strategy in place to back them up.

Achieving a media profile needs careful planning and preparation. If you want to build, maintain or protect your company profile in the media, you need a media plan that covers all the bases.

Our one day course Build Your Media Profile, shows you how to take your media strategy into your own hands and create a plan to build and manage your media presence.

At the end of this course you’ll be able to:
Know where your company sits in the media universe
Recognise which media you need to be targeting, including the influential online players
Create a set of key messages that the media can use
Know how to develop stories related to your company and pitch them to the media
Position yourself as a “thought leader” in your market
Start Preparing a media strategy you can begin to implement to build your profile

And if you need help with the implementation of your plan, we can assist with that too. Our sister company, Cape Public Relations are the experts at building positive profile and reputation through media relations.

Cost:
$3,650 plus GST. Travel and accommodation extra if needed

Location:
Anywhere in Australia on your premises or ours.