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It’s a crisis – we better get media trained

media training sydney

Too often companies seek media training when a crisis hits. Sure media training helps but it should not be relied upon as the magic bullet that will save the firm's bacon.

An interesting psychology is at play here – that media training is only needed when the proverbial yucky stuff hits the fan. It's a limited mind-set, not borne out by facts, that associates media with negativity. The truth is, if you review the annual media profile of most companies, the vast majority of their media coverage is positive, or neutral towards the company, not negative. Sure preparing for the worst is smart but even smarter is taking responsibility for the firm's overall reputatation by communicating well at all times. Smart firms get this.

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