Welcome to Spokesperson Media Training.
We are a team of experienced media trainers with one overriding aim – to support your team to become effective spokespersons for your organisation or cause.
QUALITY Executive Training
We create spokespeople who are ready to face the media with confidence.
Spokesperson Media Training is Australia’s leading media training company, delivering high quality media training across all areas of Australia.
Our media training is tailored to your organisation, your services and your people. Step by step, we take you through the key media management areas for your industry and provide essential practice interview sessions with course leaders and specialist journalists.
What People Say About Us
We use an easy to remember system for interview preparation. It includes: setting interview objectives; preparing key messages for each interview; and learning to anticipate and deal with difficult questions.
We focus on interview performance. It covers key tips on interview control and techniques to produce more effective spokespeople.
FUN AND ENGAGING
How We Train
We conduct down-the-phone, face-to-face and TV interviews. It is at this point your team puts it all together. They experience interview preparation, practice and performance based on pre-prepared scenarios. Our practice sessions are conducted with the training team and with specialist journalists highly expert in your industry.
Interviews are recorded and delegates receive instant feedback on their performance based on their messaging, interview control and personal style.
After the course we provide copies of the presentation and supporting information, and a feedback form to monitor our service.
Course handouts summarise key points and remind delegates how to prepare for media interviews into the future.
Course arrangements can be changed without penalty up to 10 working days before an agreed course date. With less notice, we charge a 50% fee and any costs that we may have incurred.
We don’t just pitch up and train. Beforehand we ascertain what you want to achieve with your media-trained team. We then put in the time analysing timely media interview subjects that populate your industry, sector and your organisation.
Prior to training we distribute pre-training questionnaires. Here we find out what each delegate wants to achieve and any communication issues they perceive they have. This is fed back into the course, allowing us to address participants’ ambitions.
Most courses are run at our clients’ premises.
Some prefer an outside training environment or studio and we cater for all needs. If we come to you we need a room with table, chairs, whiteboard and facility for projection, a land-line or with mobile reception. We also require a separate room/space to conduct TV interviews and a commitment that participants won’t be interrupted!